Other uses for Analytical Psychology

Analytical Psychology can be used to support decision-making, resolve conflicts in the workplace, put together teams, define target groups and find compelling messages and motivating symbolism. Most business managers and HR departments already know Analytical Psychology in the form of different personality tests, such as the Meyer-Briggs Typology Index.

Analytical Psychology pursues authentic communication, putting emphasis on the symbolic life lived through social and commercial narratives used in branding, social networking and storytelling. Since much of our lives is lived as a subjective myth, the use of mythology, fairy tales and archetypal story elements in Analytical Psychology attracts artists, screenwriters and film directors.

Analytical Psychology has always attracted communicators, politicians and marketing experts. It tries to understand the root causes of convictions, the symbolical cores of driving forces and the archetypal patterns behind collective processes, movements and politicians. It also stresses the need for increased consciousness about our own projections in society.